NEWTON, Iowa — official release — Andy Lyons/Getty Images North America photo — “Show me the money!” famously exclaimed by Tom Cruise in the movie Jerry Maguire, is exactly the sentiment taken by drivers and fans alike heading into this weekend’s final round of the NASCAR Nationwide Series Dash 4 Cash program.
The famous cash wielding program from Nationwide Insurance reaches its fourth and final round of competition this weekend in the U.S. Cellular 250 Presented by New Holland at Iowa Speedway. While the first three rounds have packed excitement into the series for the drivers to win the money, this time around the fans also get a chance at the cash.
Four NASCAR Nationwide Series championship contenders are eligible to compete for the chance to win the $100,000 bonus this weekend at Iowa. Ty Dillon banked the third round of Dash 4 Cash at Indianapolis Motor Speedway last weekend. By winning the award Dillon automatically qualifies for the next payout this Saturday at Iowa. He will compete against Trevor Bayne, Brian Scott and Regan Smith.
This weekend, Nationwide includes a fan element into the program. The following four sweepstakes winners are entered to win the bonus: Kathy Coffman (winner), Gonzales, LA (Hometown: New Orleans, LA); Patricia Martens (winner) Danville, CA (Hometown: Norwalk, CT); James Dennis (winner), Henry, IL; Patricia Cochran (winner), Houston, TX.
Each sweepstakes winner will be paired with a driver randomly on Saturday morning; they will also be an honorary team member during the race. If their driver wins the Dash 4 Cash they win the $100,000 dollars bonus as well.
Also every fan attending the NASCAR Nationwide Series race may join the “Dash 4 Cash Bash,” a NASCAR-style celebration immediately after the checkered flag waves, culminating the popular “Dash 4 Cash” driver and fan sweepstakes and Iowa Speedway’s 2014 race season.
“The Dash 4 Cash was created to reward the full-time drivers and their avid fans in the NASCAR Nationwide Series,” said Iowa Speedway President Jimmy Small. “It’s fitting that our loyal fans will get to party on the track to celebrate the end of our racing season and the conclusion of the wildly successful program.”
The “Dash 4 Cash Bash” will take place on the recently raced frontstretch of Iowa Speedway and feature NASCAR Nationwide Series driver appearances, music from DJ Michaelis and K&N gift certificates for the first 100 fans “over the wall.” Party goers will also have an opportunity to win prizes and giveaways, play tailgate games, grab a drink and show off their best “Robot” or “Shopping Cart” moves on the frontstretch “under the lights.”